Principles of Marketing, 15/E Philip Kotler, Gary Armstrong Test Bank
For courses in Principles of Marketing using a comprehensive text
Help students learn how to create value and gain loyal customers.
Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage–from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
- Reviews (0)
Information Systems in Organizations: People, Technology, and Processes Patricia Wallace Test Bank0 out of 5
The freshest, most contemporary overview of information systems.
Management Information Systems: Managing the Digital Firm, 13/E 13th Edition Kenneth C. Laudon, Jane P. Laudon Test Bank0 out of 5
For undergraduate and graduate Management Information Systems courses.
Laudon and Laudon continue to define the MIS course with their latest comprehensive text.
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.
Audting and Assurance Services: An Integrated Approach, 15th edition with MYAccountingLab by Arens, Elder and Beasley Test Bank0 out of 5
Auditing and Assurance Services: An Integrated Approach presents an integrated concepts approach that shows readers the auditing process from start to finish. This text prepares readers for real-world audit decision making by using illustrative examples of key audit decisions, with an emphasis on audit planning, risk assessment processes and collecting and evaluating evidence in response to risks.
Management Information Systems: Managing the Digital Firm, Seventh Canadian Edition, 7/E 7th Edition Kenneth Laudon, Jane P. Laudon Test Bank0 out of 5
Laudon continues to be authoritative but is also more customizable, flexible, and geared to meeting the needs of different colleges, universities, and individual instructors.
Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. Students will find here the most up-to-date and comprehensive overview of information systems used by business firms today.
Making the Team, 5/E 5th Edition Leigh Thompson Test Bank0 out of 5
For undergraduate or graduate management courses in Organization Behavior, Group Dynamics, or Teamwork; also appropriate for executives enrolled in degree and non-degree short courses on general management.
Gain inside insight to help team leaders and team members maximize their success in business.
Making the Team: A Guide for Managers combines cutting-edge theory with the latest research and real-world applications in order to help team leaders and team members succeed in the business world.
Every chapter of this edition contains new information, new research, updated examples, and more.
Quantitative Analysis for Management, 11/E 11th Edition Barry Render, Ralph M. Stair, Michael E. Hanna Test Bank0 out of 5
For courses in Management Science or Decision Modeling.
A solid foundation in quantitative methods and management science.
Render/Stair/Hanna puts an emphasis on model building and computer applications to show students how the techniques presented in the text are used in business. This text’s use of software also allows instructors to focus on the managerial problem, while spending less time on the mathematical details of the algorithms.
Human Relations: Interpersonal, Job-Oriented Skills, Fourth Canadian Edition, 4/E 4th Edition Andrew J. DuBrin, Terri M. Geerinck Solution Manual0 out of 5
Improve your Interpersonal Skillset!
The fourth Canadian edition of Human Relations: Interpersonal, Job-Oriented Skills by Andrew J. DuBrin and Terri Geerinck helps readers improve their personal skills in the workplace. The text takes a two-pronged approach to integrate the basic concepts of interpersonal communication with skill-building suggestions, exercises, and cases to improve interpersonal skills through practice.
With an emphasis on teamwork, Human Relations: Interpersonal, Job-Oriented Skills, Fourth Canadian Edition prepares students to understand the importance of functional skills and generic skills to success in their future career.
The Legal and Regulatory Environment of Business 16th Edition by Reed Test Bank0 out of 5
Making Hard Decisions with DecisionTools, 3rd Edition Robert T. Clemen, Terence Reilly Solution Manual0 out of 5
MAKING HARD DECISIONS WITH DECISIONTOOLS® is a new edition of Bob Clemen’s best-selling title, MAKING HARD DECISIONS. This straightforward book teaches the fundamental ideas of decision analysis, without an overly technical explanation of the mathematics used in decision analysis. This new version incorporates and implements the powerful DecisionTools® software by Palisade Corporation, the world’s leading toolkit for risk and decision analysis. At the end of each chapter, topics are illustrated with step-by-step instructions for DecisionTools®. This new version makes the text more useful and relevant to students in business and engineering.
Strategic Management: A Competitive Advantage Approach, Concepts, 15/E 15th Edition Fred R. David, Forest R. David Test Bank0 out of 5
For undergraduate and graduate courses in strategy.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.