Principles of Marketing, 15/E Philip Kotler, Gary Armstrong Test Bank
For courses in Principles of Marketing using a comprehensive text
Help students learn how to create value and gain loyal customers.
Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers.
The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage–from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
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Strategic Management: A Competitive Advantage Approach, Concepts, 15/E 15th Edition Fred R. David, Forest R. David Test Bank0 out of 5
For undergraduate and graduate courses in strategy.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
Quantitative Analysis for Management, 11/E 11th Edition Barry Render, Ralph M. Stair, Michael E. Hanna Solution Manual0 out of 5
For courses in Management Science or Decision Modeling.
A solid foundation in quantitative methods and management science.
Render/Stair/Hanna puts an emphasis on model building and computer applications to show students how the techniques presented in the text are used in business. This text’s use of software also allows instructors to focus on the managerial problem, while spending less time on the mathematical details of the algorithms.
Human Relations: Interpersonal, Job-Oriented Skills, Fourth Canadian Edition, 4/E 4th Edition Andrew J. DuBrin, Terri M. Geerinck Solution Manual0 out of 5
Improve your Interpersonal Skillset!
The fourth Canadian edition of Human Relations: Interpersonal, Job-Oriented Skills by Andrew J. DuBrin and Terri Geerinck helps readers improve their personal skills in the workplace. The text takes a two-pronged approach to integrate the basic concepts of interpersonal communication with skill-building suggestions, exercises, and cases to improve interpersonal skills through practice.
With an emphasis on teamwork, Human Relations: Interpersonal, Job-Oriented Skills, Fourth Canadian Edition prepares students to understand the importance of functional skills and generic skills to success in their future career.
Management Information Systems: Managing the Digital Firm, Seventh Canadian Edition, 7/E 7th Edition Kenneth Laudon, Jane P. Laudon Solution Manual0 out of 5
Laudon continues to be authoritative but is also more customizable, flexible, and geared to meeting the needs of different colleges, universities, and individual instructors.
Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. Students will find here the most up-to-date and comprehensive overview of information systems used by business firms today.
Principles of Risk Management and Insurance, 12/E 12th Edition George E. Rejda, Michael McNamara Test Bank0 out of 5
For undergraduate courses in Risk Management and Insurance.
Complete and current coverage of major risk management and insurance topics.
Principles of Risk Management and Insurance is the market-leading text for this course, ideal for undergraduate courses and students from a mix of academic majors. Focusing primarily on the consumers of insurance, this text blends basic risk management and insurance principles with consumer considerations.
The twelfth edition provides an in-depth treatment of major risk management and insurance topics. Coverage includes a discussion of basic concepts of risk and insurance, introductory and advanced topics in risk management, functional and financial operations of insurers, legal principles, life and health insurance, property and liability insurance, employee benefits, and social insurance. In addition, the new Affordable Care Act is discussed in depth.
Audting and Assurance Services: An Integrated Approach, 15th edition with MYAccountingLab by Arens, Elder and Beasley Test Bank0 out of 5
Auditing and Assurance Services: An Integrated Approach presents an integrated concepts approach that shows readers the auditing process from start to finish. This text prepares readers for real-world audit decision making by using illustrative examples of key audit decisions, with an emphasis on audit planning, risk assessment processes and collecting and evaluating evidence in response to risks.
Making the Team, 5/E 5th Edition Leigh Thompson Test Bank0 out of 5
For undergraduate or graduate management courses in Organization Behavior, Group Dynamics, or Teamwork; also appropriate for executives enrolled in degree and non-degree short courses on general management.
Gain inside insight to help team leaders and team members maximize their success in business.
Making the Team: A Guide for Managers combines cutting-edge theory with the latest research and real-world applications in order to help team leaders and team members succeed in the business world.
Every chapter of this edition contains new information, new research, updated examples, and more.
Marketing: Real People, Real Choices, 7/E7th Edition Test Bank0 out of 5
For undergraduate Principles of Marketing courses.
Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Making Hard Decisions with DecisionTools, 3rd Edition Robert T. Clemen, Terence Reilly Solution Manual0 out of 5
MAKING HARD DECISIONS WITH DECISIONTOOLS® is a new edition of Bob Clemen’s best-selling title, MAKING HARD DECISIONS. This straightforward book teaches the fundamental ideas of decision analysis, without an overly technical explanation of the mathematics used in decision analysis. This new version incorporates and implements the powerful DecisionTools® software by Palisade Corporation, the world’s leading toolkit for risk and decision analysis. At the end of each chapter, topics are illustrated with step-by-step instructions for DecisionTools®. This new version makes the text more useful and relevant to students in business and engineering.
Experiential Approach to Organization Development 8th Edition by Donald R Brown Test Bank0 out of 5
For courses in Organization Development, Organizational Behavior and Organizational Change.
A conceptual and experiential approach to understanding organizational development.
With a focus on the development of students’ interpersonal skills, Experiential Approach to Organization Development provides a comprehensive, realistic, innovative, and practical introduction to the field.
The eighth edition presents new and revised information to help keep course material fresh and relevant.