The Practice of Public Relations 11/E 11th Edition Gaetan T. Giannini Test Bank
ISBN-10: 0136088902 • ISBN-13: 9780136088905
For undergraduate Introduction to Public Relations courses.
Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.
The 11th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics. – See more at: http://www.pearsonhighered.com/educator/product/Practice-of-Public-Relations-The/9780136088905.page#sthash.RAIeD7MJ.dpuf
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Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
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For undergraduate or graduate management courses in Organization Behavior, Group Dynamics, or Teamwork; also appropriate for executives enrolled in degree and non-degree short courses on general management.
Gain inside insight to help team leaders and team members maximize their success in business.
Making the Team: A Guide for Managers combines cutting-edge theory with the latest research and real-world applications in order to help team leaders and team members succeed in the business world.
Every chapter of this edition contains new information, new research, updated examples, and more.
Principles of Risk Management and Insurance, 12/E 12th Edition George E. Rejda, Michael McNamara Test Bank0 out of 5
For undergraduate courses in Risk Management and Insurance.
Complete and current coverage of major risk management and insurance topics.
Principles of Risk Management and Insurance is the market-leading text for this course, ideal for undergraduate courses and students from a mix of academic majors. Focusing primarily on the consumers of insurance, this text blends basic risk management and insurance principles with consumer considerations.
The twelfth edition provides an in-depth treatment of major risk management and insurance topics. Coverage includes a discussion of basic concepts of risk and insurance, introductory and advanced topics in risk management, functional and financial operations of insurers, legal principles, life and health insurance, property and liability insurance, employee benefits, and social insurance. In addition, the new Affordable Care Act is discussed in depth.
Management Information Systems: Managing the Digital Firm, 13/E 13th Edition Kenneth C. Laudon, Jane P. Laudon Test Bank0 out of 5
For undergraduate and graduate Management Information Systems courses.
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For undergraduate and graduate courses in Organizational Behavior.
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The Sixteenth Edition has been thoroughly updated to reflect the most current recent research for Organizational Behavior, while maintaining its hallmark features —clear writing style, cutting-edge content, and engaging pedagogy. There’s a reason why Robbins textbooks have educated millions of students and have been translated into twenty languages–and it’s because of a commitment that provides the kind of engaging, cutting-edge material that helps students understand and connect with Organizational Behavior.